Case Study

 

Building a digital hive


We supported 37 businesses who had been awarded a total of 235,000 funding to develop and commercialise their digital products.

We supported 37 businesses who had been awarded a total of £235,000 funding to develop and commercialise their digital products.

Targeting Innovation was selected to deliver mentoring and coaching support to 37 creative / digital companies as part of the INTERREG IVA funded Honeycomb – Creative Works Programme over the two phase programme. The award recipients were located in Scotland, Ireland and Northern Ireland.

The 37 businesses each had a product idea which had been awarded funding of between £2,000 and £20,000. There were three levels of awards – the Cog Award (for pre-proof of concept projects), the Create Award (for proof of concept projects) and the Captivate Awards (for projects at a more advanced stage of the commercialisation process).

Our team provided hands-on one-to-one support, in addition to group workshops to support these businesses in the development and commercialisation of their ideas. Topic areas ranged from market research and product development, to Intellectual Property and the development of commercialisation strategies.

Through the Honeycoach Programme, our team supported the 37 successful award recipients in the development and commercialisation of their products and / or services through coaching and mentoring.